🗞️ When AI Stops Looking Like AI💥🚀

In 2023 it was all about “Look what AI can do.”
In 2025 it’s “Can you tell it was AI?”

AI-generated content is no longer novel. It’s ambient. Headshots, product images, blog posts, customer testimonials. It’s everywhere.

But the real shift isn’t in how much AI we use.
It’s in how real we make it look.

Because believability now plays a central role in attention, trust, and performance. The best AI tools aren’t just generating more. They’re making content that feels human.

What if Your AI images stopped looking like AI?

Shoutout to Rami, one of our readers, who pointed me to Enhancor, a tool pushing the boundaries of ‘skin realism’ in AI imagery.

Enhancor works post AI generation, adding back the details most AI tools flatten or miss entirely.

Zoom in and you’ll see pores, peach fuzz, light scattering, even stubble. Everything behaves like it was shot with a real lens under natural lighting.

🔶 Use it to post-process your GenAI headshots
🔶 Match your model photography for PDPs
🔶 Create composite shots that actually blend

What’s wild is this isn’t photography. These are AI generated images refined to hold up under photographic scrutiny.

Just see these example so you can judge for yourself.

Text realism is having its moment too

We’ve all read AI copy that feels off. Too polished. Too templated. Too robotic. Even when the message is solid, the tone gives it away and erodes trust.

That’s where tools like QuillBot Humanizer, Walter Writes, and StealthWriter come in. They go beyond rewriting. They adjust rhythm, vary tone, and add just enough imperfection to make it feel like a person wrote it.

When writing sounds too perfect, it can pull the reader out of the experience. A little natural friction keeps the message grounded and believable.

A note on realism and representation

I’m going to zoom out a bit.

Marketing has always lived in the space between what is and what could be.
We don’t expect ads to be real documentaries. We expect them to be persuasive, stylized, sometimes idealized. Whether through lighting, testimonials, or talent.

So what happens when AI gives us finer and faster tools for shaping perception?

Tools like Enhancor now let us control not just what we show, but how believable it looks. Language tools let us speak with a human cadence even when the ideas started as machine output.

Is that deceptive? Or just better craft?

There’s no clear answer. Only a growing tension.

Platforms are working on watermarking and disclosure. Detection tools are being developed and debated. At the same time, audiences are tuning out anything that feels too fake, too slick, or too robotic.

So we’re left with an open question: In a world where content is everywhere and trust is scarce will realism be treated as authenticity or manipulation?

For now it’s clear that realism is no longer just aesthetic.
It’s strategic. And where we go from here, visually, ethically, commercially, is still unfolding.

AI is a huge productivity multiplier. That part’s not in question. What matters now is how we use it. The challenge isn’t generating more, it’s making sure what we create still connects, persuades, and feels right. Realism just happens to be one of the sharpest tools we have for that.

PPC Ninja can help you build stunning images and product videos ads with AI. Reach out to [email protected] to explore how we can scale your content production across social media and Amazon ads, efficiently and affordably.

Build Amazon Ads Inside Canva

There are 2 new Amazon apps inside Canva and they make building creatives surprisingly smooth. To access these, head over the the Apps section of Canva and search for ‘Amazon’. You’ll see these 2 choices.

Select one of the apps and then follow these steps:

1. Pick a template from a curated set of Amazon-ready designs

2. Customize it using Canva’s drag and drop editor

3. Run real-time compliance checks for Amazon as you build

4. Connect your Amazon Ads account

5. Publish straight to your creative asset library

You can modify anything in the templates such as fonts, layouts, colors, imagery. It’s fully flexible, not locked into rigid brand boxes. That means your creative still looks and feels like your brand, even if you start from a template.

There’s also a second app for Amazon Creators. It lets you post Canva designs directly to your Amazon Storefront. Great for influencer content, collection updates, or promo visuals.

Find both in Canva under Canva's Apps > Amazon Ads or Amazon Creators

If you’re already working in Canva, this removes a lot of back-and-forth. Design, check, and upload in one place.

PPC Ninja helps brands future proof their listings for AI, helping you build stunning images and videos with AI. Reach out to [email protected] to explore how we can scale your content production across Social media, Amazon ads efficiently and affordably.

Steve Simonson has been sharing hard-won wisdom in the e-commerce space for years. As a serial founder, his advice hits on everything from operations to exits. But what stands out right now is how he’s delivering it.

His latest content is powered entirely by Notebook LM. It’s fun, snackable, and surprisingly deep. What makes it even more interesting is that Notebook LM now goes beyond static summaries. It can generate audio and video podcast-style conversations from any document you feed it.

That means Steve’s deep playbooks now speak to you. Literally. You get engaging, visually instructive conversational breakdowns of complex founder advice. No rambling. No fluff. Just ideas you can actually use.

For founders looking to learn fast and retain more, this format might be the future. Have a listen. In 5 minutes you would have gained one of the most important pieces of advice any entrepreneur.

How to build a Notebook LM podcast for yourself? Feed it lengthly documents from deep research and then clicking on Video Overview in the top right corner.

Try it out, it’s awesome!

I’ll be Speaking at the Amazon Accelerate Pre-Conference Workshop for Agencies and Brands

When: Sep 15, 2025
Details will be posted soon. Stay tuned!

AI Workflow Automations for Scale
Missed the event? Click here to purchase the replay.

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We hope you liked this edition of the AI for E-Commerce Newsletter! Hit reply and let us know what you think! Thank you for being a subscriber! Know anyone who might be interested to receive this newsletter? Ask them to subscribe here: www.ppc-ninja.com/subscribe. They will thank you for it 💥💪!!

~Ritu