🗞️ The Age of AI Creatives💥🚀

I’d like you to meet Imma (@imma.gram), an AI bot from Tokyo. Recently, she appeared at TED Vancouver and has modeled for global brands like Coach and Amazon, showcasing the growing influence of AI-powered virtual humans.

AI-driven virtual personas aren’t the future—they’re the present. Coach placing Imma alongside Lil Nas X proves these digital influencers are far from being mere gimmicks. They’re marketing powerhouses. Unlike passive brand ambassadors, AI-driven personas don’t just sell products—they build relationships, analyze consumer behavior, and adapt in real time. They’re not here to follow trends; they’re shaping culture, dictating trends, and engaging audiences with a depth and consistency no human influencer can match.

Take the recent Adidas ad, for example. Built entirely by AI, the ad showcased a fictional "floral" collection that doesn’t actually exist. Yet, it went viral, with people clamoring to find out where they could buy the collection. The ad captured the imagination of viewers, demonstrating how AI can not only create buzz but redefine expectations in advertising.

This shift isn’t about authenticity—it’s about domination. Gen Z thrives in the blurred lines between digital and real, and AI influencers are setting the pace. They don’t wait for trends; they create them. Brands that fail to adapt to this hyper-intelligent, relentless wave risk being left behind. The new age of influence isn’t human—it’s AI-driven, dynamic, and here to stay.

For e-commerce sellers, it’s time to open your minds to the possibilities of AI-generated content. Don’t let the fear of it looking “fake” hold you back—there’s far more acceptance of AI creations than you might think. Consumers are embracing this new wave of creativity and innovation, and so should you. AI-driven campaigns can help you stand out, connect, and succeed in ways you never imagined.

BTW, the AI for E-Commerce Mastermind was a HUGE success! Thanks to all that made it. Due to overwhelming demand, we’ve made this highly-requested masterclass available on-demand! Register and watch the full replay here.

Playing with OpenAI Sora – and I’m Obsessed 🔥

I’ve been diving into OpenAI’s new video model, Sora, and it’s incredible. Imagine typing a few words and watching AI bring your vision to life in full-motion video.

Check this out: this adorable corgi was entirely generated by Sora from a simple prompt.

My Prompt: A cute corgi runs in slow motion towards the camera on a green lawn in front of a house with a picket fence. The corgi settles down on the ground, looking up at me.

And just like that, Sora turned it into a perfectly cinematic clip.

I’m on a mission to create high-impact AI-powered video ads, and the process has been a lot of fun. The best part? Sora’s storyboard concept lets you map out your vision frame by frame, making scene transitions smooth and intuitive. Need a longer fade? Just add empty slots between scenes – it’s simple and powerful.

A clever trick is to use this tool for video, capture the perfect motion, and then screenshot the exact frame for the ideal effect—like this lemon splash.

Sora is included in ChatGPT’s Pro plan ($20/month). If you or your teams are even remotely into video, this is worth exploring.

And if you would like us to create you videos like these for your listings or your ads, reach out to [email protected].

Deep Research: The Ultimate Competitive Edge—Now Available with OpenAI’s $200 Pro Plan

OpenAI just launched Deep Research, an AI tool that autonomously gathers and analyzes data across the web in minutes. Built on the o3 model, it processes text, images, and PDFs to deliver insights that would take a human team days.

For e-commerce brands, this means:

• Easily analyzing competitors’ strategies and building a plan to outmaneuver them. Just feed it your competitor names and niche and see what comes back!

• Finding customer pain points and targeting the right audiences. It can scrape any publicly available information

• Auditing websites, SEO, and conversion tactics to gain an edge

• Optimizing Amazon, Shopify, or DTC strategies with real data

Deep Research is only available on OpenAI’s $200 per month Pro Plan. It’s not perfect, but it’s the fastest way to get deep, actionable insights.

Mansour Narouzi has built a cool CustomGPT that can teach you how to use AMC (Amazon Marketing Cloud). As you know AMC data can only be accessed by using SQL (Structured Query Language).

However, if are not a programmer and don’t know SQL, you can still use AMC for extracting audiences using their pre-built queries (also known as Instructional queries). A cool use case of extracting audiences is that you can build Sponsored Ads campaigns with them.

Mansour’s AMC Navigator GPT is powered by a comprehensive library of AMC resources, including:

✅ All AMC official documentation & certification materials

✅ API references & integration guides

✅ Instructional queries, use cases & event-level datasets

✅ AMC playbooks & advanced center tools

Go check it out!

We hope you liked this edition of the AI for E-Commerce Newsletter! Hit reply and let us know what you think! Thank you for being a subscriber! Know anyone who might be interested to receive this newsletter? Ask them to subscribe here: www.ppc-ninja.com/subscribe. They will thank you for it 💥💪!!

~Ritu