🗞️ Pro-Grade Videos on a Budget 💥🚀

Apologies for the 2nd mail today! I believe a lot of you did NOT receive the video (that’s because it was a large gif actually), so I have a YouTube link for you. I have also fixed one more issue with a broken link to Kevin and Amy’s replay. Thanks!

Make Professional-Grade Videos on a Budget🔥

High-quality video production no longer requires a big budget or a professional studio. AI tools are making it easier than ever to create cinematic, ad-worthy content in record time.

I created this video ad in just two hours from start to finish as a demonstration of how AI can streamline video production while keeping costs low. The result? A fun, professional-looking video that’s ready to use. Here is the link to the video in case this image below does not show up for you.

The AI-Powered Workflow I Used:

• Sora AI – Generated separate video scenes, all inspired by Japan and tied together with a floral theme. Each scene was created independently, ensuring smooth, visually engaging transitions. I tested prompts like this one, and iterated on it till I got the right look:

  “A young, tattooed, ponytailed Japanese man sits confidently on a wooden bench, one arm leaning on the back of the bench. He is wearing an open floral bomber jacket with orange, yellow and red flowers (no black) and loose fitting pants. His gaze is directed towards the camera, which is placed lower than his knees. which captures him from a slightly lower angle. The background has muted orange and red glow. The man has an attitude”

• ChatGPT – Designed a unique pair of floral Adidas shoes to match the theme, proving that AI can assist not only in video creation but also in product concept design.

• AIVA (aiva.ai) – Composed a custom soundtrack, adding an extra layer of emotional depth and storytelling to the video. AI-generated music ensures the vibe perfectly aligns with the visuals. Sorry I did not include the audio in the final example above, just to keep the file size small.

• Canva AI – Handled motion graphics, transitions, and final assembly, making it easy to bring all the elements together without needing professional editing software.

The Secret to Making AI Videos Look Professional

• Use AI as a creative assistant, not a replacement. While AI generates stunning visuals, a human touch is needed to refine and curate the best clips.

• Plan your theme and story. Even with AI, you need a clear vision. Define the look, feel, and message you want your video to convey.

• Pair video with AI-generated music. AIVA allows you to create a soundtrack that complements the tone of your video, making it feel more professional.

AI video tools are evolving at an incredible pace, making high-quality content creation more accessible and cost-effective than ever. Whether you're creating ads, social media content, or storytelling videos, these tools give you creative control without requiring expensive production teams.

If you've been hesitant to try AI-generated video, now is the time to experiment. The best part? You don’t need to be an expert—just a vision and the right tools.

Someone recently asked me about my AI stack, and I told them it’s constantly evolving. That’s 100% true because I keep wanting to try different models as they come out. I do this so you don’t have to—my goal is to find what actually works and share the best options, cutting through the noise of all the AI hype.

Note: The use of Adidas in this demo was for illustrative purposes only and is not affiliated with or endorsed by Adidas.

Wow, Google Made it to my Cool Tools list

Google recently integrated Gemini directly into Workspace, meaning every user now gets AI-powered features included—though at a slightly higher per-seat cost. While some may question the price increase, the trade-off is access to advanced AI tools that significantly improve efficiency, automate tedious tasks, and enhance collaboration.

You will find the Sparkle icon sprinkled in everywhere. On the Email dashboard, within your emails, Meet, Docs, Sheets, Drive and more.

Google Gemini is changing how professionals work, using AI to streamline tasks and boost efficiency.

• Faster Document Analysis – No more sifting through lengthy reports. Gemini extracts key insights, summarizing what matters in seconds.

• Smarter Email Replies – Drafts responses that match context and tone, saving time while keeping communication clear. That’s a wow for me!

• Instant Data Insights – Identifies patterns, creates visual reports, and simplifies decision-making. Need to test this more!

• Automated Meeting Notes – Summarizes discussions, tracks action items, and keeps teams aligned. Love this feature and use it all the time.

• Better Content Creation – Enhances reports, presentations, and marketing materials for clarity and impact.

Google Gemini isn’t just about efficiency—it’s redefining how work gets done, making teams more productive and focused.

Claude 3.7 Sonnet: The First Hybrid AI Model

You guys have heard me say how much I love Claude for coding projects. It’s one of the best ways to have a conversation as a non-programmer and bring your ideas to life.

Well, I am super excited because Anthropic just released Claude 3.7 Sonnet, calling it the first hybrid AI model—a bold claim in a space dominated by OpenAI and Google. It’s already beating other models in accuracy.

What does the term “Hybrid” mean anyway?

Most LLMs offer many models for simple tasks and deep thinking. They might force users to choose a model to pick between speed and reasoning, like ChatGPT does with GPT-4o1, GPT-4o3. Often, users don’t know what to pick!

However, Claude 3.7 Sonnet automatically detects what kind of response a problem statement demands and adapts dynamically, shifting between fast responses and deep analytical thinking in real time.

For example, if you ask something simple like “What’s the capital of Japan?”, it responds instantly. But if you request a detailed breakdown of a Make.com workflow for a complex task, an investment strategy, or an ad optimization plan, it slows down and carefully works through the details.

Why do LLMs need to do that? LLMs adjust their thinking token usage to balance compute efficiency and accuracy. More tokens improve performance on complex tasks, but excessive usage increases cost and response time. As shown in the graph, higher token budgets boost accuracy, but with diminishing returns—at a certain point, extra tokens don’t significantly improve results. Optimizing token usage ensures the best performance without unnecessary overhead.

Claude 3.7 Sonnet removes the trade-off between speed and intelligence—finally, an AI that thinks fast and smart!

Last week I spoke at an AI Webinar organized by Kevin King and Amy Wees. Believe it or not, the Webinar replay is still available at the time of this newsletter, so if you haven’t watched it, go do it right now! Click on the image below:

Oana Padurariu showcased a powerful custom GPT that transforms product features into emotionally compelling benefits, helping Amazon sellers craft irresistible product descriptions. By analyzing product details and generating a structured table of features, benefits, and emotional connections, the tool ensures listings resonate deeply with shoppers.

This insane AI-driven approach saves hours of manual work and enables teams to optimize listings quickly, turning ordinary product descriptions into high-converting sales copy.

https://chatgpt.com/g/g-67854cd3146c8191b1c439005a0257dc-features-to-benefits-helper

Upcoming AI RelatedEvents

AI for E-Commerce Virtual Workshop - All Day (9 hours), Sunday March 2nd

by Kevin King and Amy Wees. Register here.

CampMiva, March 10-12, 2025, San Diego:

Smart Selling: Harnessing AI in Ecommerce. If you’re serious about growing your ecommerce business, you don’t want to miss this event! Register now: https://campmiva.com

ASGTG March 20, 2025, New York City:

Voted as one of the top Amazon Sellers events to attend, the annual ASGTG convention brings together the elite members of the ASGTG Sellers community for an extraordinary gathering of knowledge, networking, and inspiration.

• Promotional Code: RituJava20off

• Direct Link: www.eventbrite.com/e/1062916344399/?discount=RituJava20off

Prosper Show, March 25-27, Las Vegas

Register here and get 100 off: SANAR1100OFFSPEAK

We hope you liked this edition of the AI for E-Commerce Newsletter! Hit reply and let us know what you think! Thank you for being a subscriber! Know anyone who might be interested to receive this newsletter? Ask them to subscribe here: www.ppc-ninja.com/subscribe. They will thank you for it 💥💪!!

~Ritu