šŸ—žļø Just In: Discover the AI Tools Redefining E-Commerceā€”Before Everyone Else!

Welcome to the 3rd edition of our new AI for E-Commerce newsletter, your trusted resource for actionable AI strategies in eCommerce, especially on Amazon!

In each issue, we'll spotlight practical AI use cases, showcase our favorite cool tools that you can start using today to improve your eCommerce business. Our focus is on tangible benefits. No technical jargon, no pie-in-the-sky conceptsā€”just straightforward, actionable advice to help you stay competitive and grow your online business. 

Let's go...

This week Amazon rolled out RUFUS to ALL shoppers on Amazon. Amazonā€™s generative AI-powered shopping assistant has deep product knowledge and can even read through sharp and helpful review comments. Shoppers will instantly know the good, the bad and the ugly of your products. No more masking! In fact, this marks the beginning of audience driven, engagement-based search. All the strategies related to keyword ranking that we have held on to thus far, will need to fundamentally change. Read the full article here.

For this first section on AI Practical Use Cases, we are going to talk about generating Word Clouds with ChatGPTā˜ļø

You can now give ChatGPT a blob of text, ask it use Code Interpreter to split out all the words into single words, count up the unique words and then build you a word cloud.

And it gives you this! All of this in one single easy prompt. No need for any additional software.

Word clouds can be used in creative ways on an image or as a light background for an infographic.

Next, you can ask ChatGPT to give you the analysis it did as a list. This list is useful to add to backend keywords. In case you hadnā€™t thought of some words. In fact, you can just upload your entire listing to the same prompt and ask it to find the words you missed that are present in the list.

And finally, you can ask it to translate the top words into Spanish to sprinkle into your listing and Search Term fields.

Try it out!

This week's Cool Tool is a browser extension called Glasp, a social web highlighter app that can also summarize and analyze the content of YouTube videos šŸŒ šŸ“ššŸ’”

For example, when watching this video on YouTube, I can quickly glance over at the transcript that this AI tool automatically generates on the right side.

I can also click on the Summarize button and it gives me a one-click summary of what the video is about, using ChatGPT or any other LLM model that I ask it to.

The Summarize tab opens an instance of ChatGPT in a new tab with a quick summary of the entire video. How cool is that!!

Further, I can also customize the settings so that I get some extra follow-up prompt sequences. For example, I added this one ā€Give me the narratorā€™s top punch lines in the videoā€. This way, I can just click on that prompt instead of typing it out.

I am loving that I donā€™t need to watch full videos and just get the best summaries on the go.

Glasp works with Chrome, Safari and Bing. Best part, itā€™s FREE! Check it out.

For this weekā€™s Nerd Bytes section, we are talking about ChatGPT-4 vs ChatGPT-4o.

The introduction of GPT-4o as the new default version of ChatGPT brings significant changes for users. Notably, it includes multimodal capabilities, allowing interaction via text, images, audio, and video, and enabling the creation of custom GPTsā€”features that were previously limited or unavailable. I am finding myself switching back to ChatGPT-4 for its better quality code and fewer upload issues. What about you?

ChatGPT-4o enhancements may reduce the appeal of the Plus subscription, as many premium features are now part of the free tier. However, paid plans still offer advantages like higher usage caps and faster response times, which remain attractive for heavy users or businesses needing reliable, high-volume interactions.

Despite the excitement around GPT-4o, the AI community is already anticipating GPT-5, expected later this summer. Enterprise customers have seen demos of the new model, and OpenAI has hinted at upcoming capabilities, including autonomous AI agents. Wow!

For the Thought leader section this week we asked our friend, Mike McClary from Amazing.com to share his thoughts on the state of AI today and this what he had to say:

ā€œA.I. is both amazing and, at least currently, a bit frustrating because its biggest advantage can also be its biggest source of frustration: Creativity.

Unlike conventional programming that most of us are used to, A.I. is non-linear and prides itself on finding creative solutions to the problems you give it.

This works great when you have no idea how to do something but can be problematic when you try to tell it to do the same thing the same way every time...and it simply won't! So, how do you handle this? Build in checks throughout your A.I. work to verify its own output and redo it if necessary. It may sound redundant since you wouldn't expect a computer to make mistakes, but the more you teach it to check its own work, the smarter IT will get and the better results YOU will get.

Think of A.I. as an expert you bring in to help in a specific area. Their skills and expertise can help you do things better and dramatically faster than you could have ever done yourself, but you still need to review their work until you feel comfortable that they understand your business and what they are doing is what you were expecting.ā€

Mike McClary is the CEO at Amazing.com | President of Zoof.com | Helping as many people as possible build thriving eCommerce businesses through A.I., tools and education | Father to two Amazing kids | Teller of really, really bad Dad jokes (As read on LinkedIn šŸ˜‰)

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