🗞️ 'Festify' Your Amazon Listings for Free! 💥💪

Welcome to the 16th edition of the AI for E-Commerce newsletter, your trusted resource for actionable AI strategies in eCommerce, especially on Amazon! OMG, we are about to hit 1700 subscribers 💥🔥! Let’s go!

Want to boost your clicks and sales on Amazon this holiday season? Here's a super simple strategy that big brands have been using for ages, and the best part—it won't cost you a penny.

The idea is to "Festify" your Amazon listing. By adding holiday elements to your main image, you stand out in search results, grab the click, and ultimately drive more sales. Plus, it’s a great chance to test out different versions of your main image.

Think about how Coca-Cola basically owns the Santa Claus image—holiday themes spark something in our brains that leads to more spending.

Dr. Yarrow from Psychology Today says, “Holiday decorations work around our rational brains and greatly influence our shopping behaviors.”

So, when shoppers see festive touches like a bow or holiday decor, it triggers those feelings of gift-giving, joy, and family—even if your product isn’t the usual gift.

Here’s the fun part: you can do this in seconds with this new tool inside of ProductPinion called, Variationizer.  And what’s more  you can sign up at www.variationizer.com and use the tool for yourself for free. 

Just add those festive elements to your image, and you’re good to go! Want to make sure it will resonate with shoppers? Of course you can test your ideas with real shoppers using ProductPinion in a single click too.

While some agencies may charge hundreds of dollars to create a variation of your main image, this app will do it for free for AI for Ecommerce newsletter subscribers. 

So, if you want this team to Festify one of your listings, simply click here and they’ll create a new main image guaranteed to get you more clicks. No strings attached, no trial required. 

Thank you Matt Kostan, for this amazing offer for our readers!

You might have heard about the new Canva + Amazon partnership that allows “Amazon Ready” ads to be built right inside Canva. It starts with you connecting your Amazon Ads account right inside Canva. Then, you just build your designs and publish away.

I wanted to test it out to see how good it was, and I was not disappointed!

Canva provides you with some stunning pre-build templates that you can start with. The BIGGEST advantage to this over using Amazon’s own video builder is that this is completely customizable. You can change fonts, colors, background music and length with a simple drag and drop operation.

Canva teams costs me around $30 a month for 3 seat - totally worth it!

I don't know about you, but my ChatGPT history feels like a chaotic treasure trove— a perfect blend of gems and trash (that mainly comes from random curiosity questions.)

Say hello to Temporary Chat, the latest feature designed to give you complete freedom and control over your ChatGPT sessions! 🔄 With this setting switched on, every conversation starts fresh – no saved history, no strings attached. Perfect for quick brainstorming sessions, fast problem-solving, or those moments when you just need a clean slate. 💡

But here’s the best part – it’s not just about simplicity, it’s about privacy and peace of mind! With Temporary Chat, your input stays only in the moment, giving you the flexibility to explore without limits. Whether you're testing new ideas or diving into research, this secure chat experience resets with every new session.

Correction: In last week’s newsletter, I mentioned that GPT-4 queries uses 0.35 kWh of energy—but that figure actually refers to the energy consumed during the training phase, which tends to be resource-heavy.

For the Thought leader section this week we are covering the latest developments within Amazon from our friend Jeffrey Cohen, the Amazon Ads Tech Evangelist:

Amazon Ads launches a new AI Video generator.

What is it? It is a video generator that creates video content in minutes and at no additional cost. Using a single product image, the Video generator curates custom AI-generated videos tailored to a product's distinct selling proposition and features, leveraging Amazon's unique insights to vividly bring a product story to life. Amazon Ads also introduced a new live image capability that makes it fast and easy for brands to create short, animated campaign images.

Why should you care? Video has proven to be a valuable asset for product promotion, with this free tools anyone can test video ads to see how they work for their brand. Read more

AI-based selling assistant code-named Project Amelia

What is it: Project Amelia provides sellers with an all-in-one, generative AI-based selling expert that is always available to immediately provide sellers with the answers, advice, and tools they need to succeed.

Why should you care? Simply ask Project Amelia a question, and get a response with accurate information and guidance, allowing you to more easily and efficiently manage their business. Read more

Other AI Announcements

• Product Listing Improvements—Generative AI will help you refine your product listing to be more relevant to shoppers. Sellers can upload text, images, or a URL from their own brand website, and the AI tool will convert those inputs to an Amazon format and fill out product attributes on their behalf.

• Customer Return Analytics and Insights—This tool combines metrics from across your business—sales, traffic, inventory, and ad performance. It provides templates, or you can create your own interactive dashboard (Ready in the coming weeks).

• A+ Content Manager—Building upon last year's update, these new features allow sellers to generate more robust A_ content pages.

• Business Planner - A new tool designed to help you set, track, and achieve your goals.

• Next Gen Seller Central - Amazon is rethinking Seller Central and testing how they would build it fresh in 2024. This is an experience you can test at: Nextgenselling.amazon.com