Most people missed this headline last week, but it might just be one of the biggest shifts in e-commerce visibility this year.

OpenAI has launched a pilot called Search Product Discovery—and you can actually apply to get your products indexed into ChatGPT’s search layer!

Let me explain what this means.

Up until now, product discovery on ChatGPT has been anecdotal. Some brands showed up. Some didn’t. Nobody knew how or why.

This new program changes that.

If accepted, your product catalog, metadata, and A+ content get pulled into OpenAI’s proprietary retrieval system. When users search for products inside ChatGPT, especially with the new Browse and Search features, your listings can be featured in natural-language responses.

Not just linked. Not just ranked.

Featured. As part of the answer.

Think:
“Best supplements for gut health”
“Cute ceramic mugs for gifting”
“BPA-free lunch boxes with compartments”

This is beyond SEO. It’s AI-native visibility. Your content is now being read, parsed, and surfaced by LLMs, not crawled and indexed by Google. Which means:

🔶 The better your listing communicates, the more likely it is to show
🔶 Structured data, descriptive titles, rich A+ content all matter more than ever
🔶 There’s a whole new algorithm to optimize for, and it’s conversational, not keyword-based

So, what should you do?

🔶 Check your robots.txt
Make sure your site doesn’t block OAI-SearchBot, the crawler ChatGPT uses to find and index product content. If it’s blocked, your products won’t appear in responses.

🔶 Look for ChatGPT traffic in Google Analytics
ChatGPT appends utm_source=chatgpt.com to all outbound links. If you're already getting visits with that tag, your content is being surfaced.

🔶 Join the product feed waitlist
OpenAI’s system for direct product feed uploads is actively being built from submissions. Submit your interest now so you’re early in line when it opens up for you. 👉 Apply here

This isn’t just a UI update. It’s a fundamental change in how product discovery happens.

We’re moving from keyword-based search to context-driven conversation.

🔶 Shoppers are describing what they want
🔶 ChatGPT is interpreting intent and surfacing results
🔶 The new shelf is dynamically generated, based on language not listings

Here’s the part most brands aren’t ready for:

You don’t control the shelf anymore with just keywords. The AI knows everything about your products - the good, the bad, the ugly.

That means:

This is the window.
The brands that show up early, win early.
This time, visibility belongs to those who write and structure for LLMs.

One last note: This isn’t just for Amazon sellers. If you have a DTC site, Shopify store, or even just well-structured product feeds, you’re in the running.

Did you miss our AI for Automation Workshop this month? You can still purchase the replay here!

Most people assume Google’s new VEO 3 video generation model is out of reach. And it is, if you’re trying to access it directly. That will run you $250 a month.

But here’s the surprise. If you already have Canva Pro or Teams, you can start using VEO 3 right now. No setup. No extra charge.

And this isn’t just any model. As of June 2025, VEO 3 is THE most advanced video generation model available. It leads in realism, motion quality, and consistency.

Look for Canva AI, and just click “Create a video clip”. You’ll unlock the full prompt bar powered by VEO 3.

Here you can:

You can stack these options together for highly stylized short clips. Prompting is simple if you follow this structure:
Subject + Style + Aspect Ration + Duration + Framing + Scene Details + Time of Day

I tested this with a face mask video prompt. Soft lighting, spa mood, close framing. The result looked smooth, natural, and surprisingly cinematic.

Best practice? Draft your prompt using your favorite LLM first. Start simple, then add complexity. It gives you more control over each layer of the video.

You get 5 videos per month on Pro. Each generation uses one credit, even if you're just clicking a sample prompt. Only 16:9 is supported for now. Vertical is coming soon.

Canva says it’s “working on expanding the availability” beyond 5 each month . So more credits are on the roadmap.

This feature quietly dropped in June. Most people still haven’t noticed. But if you’re already using Canva pro/teams for thumbnails or design work, you're sitting on one of the most powerful video tools available.

Canva teams costs me only $10 per seat, totally worth it!

PPC Ninja is helping brands future proof their listings for AI, helping you build stunning images and videos with AI. Reach out to [email protected] to explore how we can scale your content production across Social media, Amazon ads, Amazon Posts efficiently and affordably.

Until now, building a Custom GPT meant being stuck with whatever model OpenAI gave you. No options. Just default.

That just changed.

You can now choose your preferred model — GPT-4o, GPT-4.5, 4.1-mini, even the faster o4-mini options — directly inside the Custom GPT builder.

Here’s how:

🔍 Models you can pick from:

Why this matters:

Now you can build faster or cheaper GPTs, or intentionally switch to a smarter reasoning model depending on the job. Great for internal tools, research bots, or lightweight utilities where speed matters more than nuance.

This is a small UI change, but a big unlock for power users.

Search used to mean typing in a few words, scanning SEO-packed pages, dodging ads, and hoping something useful showed up.

My good friend Jo Lambadjieva just shared a prompting workflow that deserves to be bookmarked

It's called the Builder plus Checker two-prompt combo and it changes how you work with LLMs. One prompt builds the strategy. The other reviews and flags issues before it ever reaches you.

This isn’t just better prompting. It’s system design thinking applied to your GPT output.

Jo breaks it down in a recent post with clear structure, tag templates, edge cases, QA logic, and a neat trick for hiding trace comments inside the response. If you're building SOPs or trying to get consistent strategy docs from your model, this one’s worth testing.

Excited to be co-hosting Week 4 of Seller Sessions each month with Danny McMillan! We’ll be diving into all things AI—what’s real, what’s useful, and what’s next. New episodes drop on the fourth Tuesday of every month!

When: June 26, Where: Irvine, CA
Tickets here

Want to follow me on TikTok for more updates?

We hope you liked this edition of the AI for E-Commerce Newsletter! Hit reply and let us know what you think! Thank you for being a subscriber! Know anyone who might be interested to receive this newsletter? Ask them to subscribe here: www.ppc-ninja.com/subscribe. They will thank you for it 💥💪!!

~Ritu