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In this edition (shortcuts):
Blotato + Claude MCP for Social Posting💥
The $20 Plan That Stretches Like $100 🤓
Wait, Claude Can Animate?
News Worth Reading
AI Related Events worth Tracking

Who here is tired of posting the same announcement to six platforms by hand?

Well, lucky you, because today I am going to show you a game-changer.

You write your post once. You hand it to Claude. Claude pushes it to LinkedIn, X, Instagram, Facebook, Pinterest, and wherever else you sell, all in one breath. No tabs. No copy paste. No logging into a separate scheduler.

The bridge that makes this work is a tool called Blotato, wired into Claude through something called an MCP. And I will be honest with you. Of all the MCPs I have tested, this is the simplest one to set up.

First get yourself a free Blotato account to play with:

You have a launch, a restock, a sale. So you paste it into Facebook. Then trim it for X. Then make a square image for Instagram and a vertical one for Pinterest. Twenty minutes gone, and you do it again tomorrow.

Most sellers pay this tax without noticing. Almost nobody has wired it into the AI they already use every day. That last group has the quiet advantage.

Blotato also comes with a bunch of AI features. It generates the visuals, spinning up branded images from templates so you are not opening a separate design tool for every platform. It repurposes a source, turning a video or a link into ready to post social copy. And it adapts your post per platform, reshaping one message into native versions for LinkedIn, X, Instagram, Pinterest, and the rest instead of cloning the same text everywhere. Wired into Claude, the AI writing, the AI image, and the AI formatting all run from one plain English request.

Go to Claude Connectors and look up the directory of available connectors. Search for Blotato. When prompted provide this URL: https://mcp.blotato.com/mcp
That’s it. Your connected.

I drop a launch post into Claude and say: "Publish this to my LinkedIn, X, Instagram, and Pinterest. Adapt the wording for each and attach the product image."

Claude checks which accounts are connected, reshapes the copy per platform, attaches the visual, and posts or schedules each one. Then I can keep talking: "Push the Instagram version to tomorrow at 9am and make the LinkedIn one warmer." It just adjusts.

Twenty minutes of tab juggling became one sentence.

The content is the hard part, and you already do that. Distribution is the boring part, and that is exactly what to hand off.

Know anyone who needs an AI-first agency to build cool, creative videos for E-commerce? Forward them this newsletter and let them connect with us at [email protected].

Quick question. Does the $20 Claude plan feel too small, but the $100 plan feel like way too much?

You are not alone. A lot of us jumped to the $100 plan and never actually burn the full $100 each month, and that unused chunk just evaporates when the cycle resets. There is a happy middle, and I just moved my whole team to it (myself included, and I am a heavy user).

Here is the trick.

You drop down to the $20 Pro plan, which still gives you Claude Code in your terminal. Then you open your Usage settings, turn on extra usage, and click Adjust limit to set a cap, say $40.

Now you pay the $20 base, and anything past your included limit is billed only as you use it, at standard rates, and never a penny over your cap.

Now you pay the $20 base, and anything past your included limit is billed only as you use it, at standard rates, and never a penny over your cap.

🔶 You pay for what you actually use above the base, instead of pre buying $100 and wasting the rest.
🔶 The cap is a hard ceiling. Set it to $40 and it will not run away on you.
🔶 Nudge, do not leap. If $40 runs short one month, add another $20 and see how it goes. The jump straight to $100 is usually overkill.
🔶 It is per person. Standardize it across a team and the savings stack up fast.

Who is this for?

🔶 Light or occasional users: you almost certainly never needed the $100 plan. 🔶 Power users: set a comfortable cap and let overage cover your busy weeks only.
🔶 Teams: this is exactly the move I just rolled out to mine. Same capability, far less waste.

One heads up. Starting June 15, 2026, Anthropic splits plan billing into two buckets: one for hands on work (chat and Claude Code in your terminal) and a separate pool for automated and SDK driven jobs. If you run scheduled or autonomous tasks, keep an eye on your usage page so your cap still covers what you need.

That is the quiet advantage. Same Claude, same power. You just stop paying for credits that were quietly going to waste.

Not stock clips. Not a template you fill in. Actual custom animations, made from scratch, that explain your exact idea. And you do not touch a design tool to get one.

Let me show you what I mean. This complex gif below was built by simply describing what I wanted to Claude.

Here is the part that surprised me. Claude does not reach for a video editor. It writes the animation as a tiny web page (the same HTML and CSS that builds any site), and then turns that page into a GIF you can drop anywhere. You never see the machinery. You just describe the thing and a finished animation pops out.

And because it is built from a simple recipe, changes are easy. "Make the arrows orange." "Slow it down." "Add a fourth panel." It just redoes it.

Bonus: it also handed me a still image version of each one. So I have the animated GIF for the places that move, and a clean static picture for the places that do not.

🔶 Amazon drops the Rufus name for "Alexa for Shopping" Amazon folded Rufus into Alexa and added Buy for Me and Scheduled Actions, so the assistant now researches, compares, and checks out for shoppers. The buy box is quietly becoming a conversation.

🔶 Amazon's Seller Assistant just went agentic The Seller Central helper can now reason, plan, and take actions for you, and a new dynamic canvas builds dashboards from a prompt. Sellers reportedly accept its suggestions around 90 percent of the time.

🔶 Amazon's "Enhance My Listing" puts AI on your detail pages New tools draft listings, A plus content, and lifestyle imagery with far less manual effort. Handy, as long as you still edit before you publish.

🔶 Claude Opus 4.8 arrives with Dynamic Workflows The new flagship can orchestrate up to 1,000 subagents at once, and its fast mode runs roughly 3x cheaper than before. Bigger automations for less money.

🔶 Anthropic launches Claude for Small Business A version of Claude aimed squarely at small teams, which is most of us. Worth a look if you have wanted Claude wired into how your business actually runs.

🔶 Amazon's Alexa rebrand hints at its advertising playbook As shopping goes agentic, the ad surface shifts with it. If you run Amazon ads, this is an early map of where spend is heading.

This past Sunday was a wild one. Nine speakers, all going deep on AI, and I was lucky enough to be one of them. The energy in that room was something else.

Missed it? The recordings can still be purchased from Kevin King and Norm Farrar, and they are absolutely worth it. Hit reply and I will send you the details.

We hope you liked this edition of the AI for E-Commerce Newsletter! Hit reply and let us know what you think! Thank you for being a subscriber! Know anyone who might be interested to receive this newsletter? Share it with them and they will thank you for it! 😃 Ritu