🗞️ Google’s AI Just Blew Up Search💥🚀

Google’s Bombshell Week: Search, Shopping, and the Shelf Just Changed

Google’s updates at the Google I/O 2025 Developer Summit last week weren’t subtle. They were loud, public, and aimed straight at the future of how people discover and buy.

Let’s start with something simple on Search: “I’m looking for a cute travel bag”

That kind of search doesn’t take you to ten blue links anymore. It kicks off a curated AI experience:

• A summary of product recommendations

• Visual shopping cards with pricing

• A map of nearby stores

It’s less like search, more like a conversation that ends in checkout.

I tested it with “which Medicube products help with aging skin,” and what came back felt like a research assistant did the work for me. Structured product comparisons, shopping links — just helpful deep research + shoppable results. Just look at this…

That hit harder because I’d just met the Medicube team at the Amazon Ads Peak Season Summit in Seoul while deep in K-Beauty research. We’d talked about how a single celebrity mention — first Meghan Markle, then Kylie Jenner — helped put them on the global map. So when I searched “which Medicube products help with aging skin” in Google’s new AI Mode and saw the clean summary, comparisons, and product links, it didn’t feel like search. It felt like a glimpse of the new shelf.

And that’s just one piece of what Google announced. Here’s just a few more…

1) AI Overviews
Google is no longer listing just search results. It’s generating them. These summaries appear at the top of the page and include product recommendations, content links, and even maps. Organic SEO and ads are still there, just pushed down.

2) AI Mode
AI Mode is a new layout that combines AI-generated answers, follow-up questions, product cards, and traditional links into one scroll. It’s faster, denser, and optimized for decisions. You can ONLY currently access it through a personal gmail account. Want to play with it. Go here. It may or may not work right now depending on your IP address.

3) Visual Shopping
Users can search by pointing a camera at a cute chair they see or using a photo or screenshot. Google identifies the product, shows price and availability, and offers visual matches!

4) Project Astra (Google's real-time AI assistant)
It sees through your phone’s camera, understands your surroundings, and responds in context. It can recognize objects, read screens, and answer questions on the fly. It’s still early but points to where interface-free shopping could go.

5) Buy for Me
This new feature lets the AI track, notify, and complete purchases within your set limits. This is the first time a mainstream AI handles the full shopping journey from discovery to checkout.

• When you ask for something specific, like the best waterproof bags for a certain city and season, Google’s AI runs multiple micro-searches at once, applies filters, and serves up options that feel highly personalized.

• For fashion, the AI can create a virtual try-on using your photo. It understands fabric, fit, and body shape so it can answer the question “Will this look good on me?”

Why does this matter for e-commerce pros?

• Bots are no longer just recommending products. They are buying them. The AI shelf is now a dynamic ecosystem where autonomous agents fill carts.

• Keywords are losing their power. Shopping is shifting from keyword searches to understanding intent and context. The listings that win are the ones AI can understand and act on.

The bottom line is that bots are already filling carts. The brands that win will be the ones that treat AI as their top customer and optimize every signal for a world where shopping is instant, agentic, and mostly invisible.

So How Do You Prepare for the New AI Shelf?

As Kevin King put it in his must-read BDSN newsletter, the new AI shelf isn’t something you optimize for. It’s something you feed. That’s where  llms.txt comes in. It’s a plain text file you add to the root of your Shopify or other e-Commerce site that lists direct links to your product feed, FAQs, brand story, and shipping policies. These are the sources AI agents rely on to decide what to surface. If you don’t point them to the right content, they’ll either guess or skip you entirely.

PPC Ninja helps with AI-ready listings on Amazon. Help is just an email away. Reach out today: [email protected]

Google’s new Veo 3 model sparked buzz at I/O 2025, and for good reason.

Google’s new Veo 3 model launched at I/O 2025 has driven creatives crazy, and for good reason. It’s not just another text-to-video tool. It’s the first widely available AI model that can generate full video clips with video AND native audio in a single pass. That means synchronized dialogue, ambient sound, and music—all baked in, no stitching required.

And yes, the internet is split between awe and unease.

Veo 3 can simulate real-world scenes with a level of realism that’s hard to spot. From car shows to stand-up sets, early demos are going viral because they look real. The model handles human motion, lip-syncing, and even five-finger hands. For creators, it unlocks professional-grade visuals without a crew.

I tested it out myself using a Medicube product. Let’s break it down. First go here and choose Flow (you will get some initial free credits so definitely check it out).

Once you are in Flow, select VEO. You will see a pretty simple interface with a selection box:

Step 1: I chose Ingredients to Video and uploaded a product shot:

Step 2: For my next ingredient, I clicked on Generate Image and generated this AI model using just a prompt.

Then I used AI to generate a prompt for me and pasted that into VEO3:

Close-up shot of an Asian woman with flawless, glowing skin against a soft pink background. She delicately scoops a small amount of pink jelly-textured skincare cream from an open medicube jar with her fingertips. The camera captures her gentle, graceful movements as she applies the translucent pink gel to her cheek in smooth, upward circular motions. Her expression is serene and satisfied. The lighting is soft and even, highlighting the product's glossy, jelly-like texture and her radiant complexion. The medicube jar remains visible in frame, showing the distinctive pink packaging and branding.

I only did a 5 second clip for demonstration purposes but the result was a polished video ad with smooth hand movements, glowy skin, and soft camera motion — the kind of thing that would normally require a full set and lighting crew. Veo3 handled everything from pacing to product focus, straight from a prompt.

The real power comes from the Flow interface, where you can control the scene, camera movements, transitions, and tone of dialogue—all from prompt-based inputs. It's currently available to AI Ultra subscribers in the U.S. at $250/month, with the 1st 3 months being $125. Not cheap, but for many creators, that’s still less than a single day on set.

Like everything cutting-edge, it’s not perfect. Some users report occasional prompt drift or minor glitches. And features like image upload are still on the roadmap. But with careful prompting and a bit of editing, you can go from concept to production-ready video in a few hours.

Veo 3 isn’t just another creative tool. It’s a signal. High-end video is becoming prompt-driven, and if you’re in content, branding, or product storytelling, this changes the game.

Want to see what others are creating with Flow+VEO3? Go to this TV channel:

PPC Ninja is helping brands future proof their listings for AI, helping you build stunning images and videos with AI. Reach out to [email protected] to explore how we can scale your content production across Social media, Amazon ads, Amazon Posts efficiently and affordably.

Let AI Hack Your Email for You!

Sure, AI can write your emails. But a more underrated superpower? Teaching you how to search your inbox like a pro.

Ask it things like:
“Give me Gmail search filters to find marketing PDFs I haven’t read yet”
“Give me Outlook search filters to find messages that are over 3 days old from specific people that I haven’t read”
“How can I pull up event invites with attachments from last quarter?”

Here are 7 useful filters that AI can help you generate on demand:

larger:10M
Pulls up any email larger than 10MB. Helpful for finding old attachments, videos, or bloated threads.

older_than:1y
Filters emails older than one year. You can swap in 6m for six months or 30d for the last month.

newer_than:30d
Emails from the past 30 days. Combine with is:unread or keywords to surface recent activity.

older_than:2y has:attachment
Finds large, old attachments you probably forgot about. Great for decluttering.

newer_than:7d is:unread category:primary
Unread emails from the past week, limited to your Primary inbox. Strips out promos and social updates.

filename:(pdf OR docx) subject:(contract OR agreement)
Pull up all signed agreements or drafts, especially when legal sends them without context. Combine with OR parameters

has:attachment subject:(pitch OR proposal) newer_than:30d
Surface recent pitches or client proposals without having to tag or label anything.

subject:(“event invite” OR “calendar”) has:attachment after:2025/01/01 before:2025/03/31
Filter down to calendar invites with attachments during a specific timeframe — great for finding decks or agendas tied to key meetings.

from:(linkedin OR indeed) is:unread newer_than:7d
Keep tabs on job platform updates or candidate alerts, especially if you’re hiring.

to:me cc:*@clientdomain.com after:2025/01/01
Narrow down emails involving a specific client without scrolling through the entire thread history.

subject:(“invoice” OR “receipt”) has:attachment filename:(pdf OR xls)
Quick way to gather expense documents for accounting or reimbursements.

If you’re ever stuck, just describe what you’re looking for in plain English and ask: “Can you turn this into a Gmail/Outlook search filter?”

Let AI handle the syntax — you just copy and paste!

BONUS!

Amazon recently modified their Rufus AI chat bot layout, which broke our very popular Q&A extraction bookmarklet. But good news - I've rebuilt it from scratch :)

The new version is more robust and handles Amazon's updated HTML structure perfectly. It extracts all your Rufus conversations with proper Q&A formatting.

https://docs.google.com/document/d/1-TdZp5Ajpsarq5quKQzUrZYgl5ITFQ9d7KlIM18OIzo/

Watch this video to learn how to set it up:

AI Automation Workflow Masterclass (June 5, 1pm PST)

Our AI Automation Workflows Masterclass is almost here—designed for marketers, operators, and founders ready to build real automations. Recordings will be available!

Reserve Your Spot!

Back in January, our AI for E-Commerce Masterclass sold out fast. Now it’s back—with a sharper focus: AI Automations for Scale.

📅 Live on June 5 at 1 PM PST
This is a 2-hour session for marketers, operators, and founders who know automation matters, but haven’t yet built their first real workflow.

We’ll go step-by-step inside Make.com, covering:

• How to go from trigger → action → outcome

• The core logic behind every automation

• Where to spot “easy win” workflows hiding in your business

• And how to apply these skills to Zapier, N8N, or Google AppScript

You’ll even get a behind-the-scenes look at how I turn 200+ conference photos into a clean, summarized Google Sheet using AI.

Who is this for?

💡 Intermediate level of AI or curious minds — no prior builds required
💰 Value price: $129
⚡️ No fluff. Just real stuff I work on.

👉 Sign up here 

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~Ritu